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What you will do:The Digital Marketing Lead will use their talent and expertise in the digital space to achieve communication goals within the Marketing & Sales Enablement Team located within the Joint Replacement division. The ideal candidate is highly creative, analytical, and driven and will be responsible for spearheading our CRM and email marketing initiatives, playing a crucial role in engaging and nurturing relationships with our diverse audience. This role will also be instrumental in the architecting and construction of landing pages within our enterprise CMS that educate HCP, Patient and key decision makers based on their individual needs.This is a Hybrid position, you are required to come to the office once a weekManage day to day execution of CRM Strategy and e-mail marketing strategy to enhance HCP, C-Suite, and patient engagement and loyalty, educate through drip campaigns and drive users to take action through defined conversion pointsUtilize data-driven insights to inform customer segmentation, personalization, and lifecycle marketingHands-on management of end-to-end email marketing campaigns, from conceptualization to execution and analysisArchitect and build landing pages through CMS that can properly educate and driving tangible leads for the business where applicableDraft compelling and targeted email content and website content and ensure alignment with brand guidelines and industry compliance standards.Collaborate with cross-functional teams to identify and segment target audiences for personalized communication.Monitor and analyze key performance indicators (KPIs) for CRM and email marketing campaigns.Provide actionable insights and recommendations to optimize campaign performance and achieve business goals.Explore, recommend, and implement automation tools to streamline CRM processes and enhance marketing efficiency across the tech stackWhat you need:Bachelor’s degree required4+ years of work experience requiredHands-on experience with CRM platforms and e-mail marketing platforms, including but not limited to Salesforce, Klaviyo, Oracle NetSuite CRM, Microsoft Dynamics 365, Marketo, Pardot, and Mailchimp is highly desirable.Experience in building webpages through Content Management Systems (CMS) including but not limited to: Adobe Experience Manager, WordPress, Drupal, Joomla, etc. is preferred.About StrykerOur benefits:12 paid holidays annuallyHealth benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.For a more detailed overview of our benefits or time off, please follow this link to learn more:US Stryker employee benefitsAbout StrykerStryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available atstryker.com.Know someone at Stryker?Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program on ourreferral pageStryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.
