For this role, we are seeking an experienced Director of Partner Marketing to join our demand generation team and drive go-to-market strategies with key, strategic service Partners.Reporting to the Vice President of Marketing Strategy, the ideal candidate will work in our Frisco, TX office and play a pivotal role in defining, building and scaling our global partnerships business. This position requires a track record of proven results in Partner marketing, creating partnership programming and delivering measurable business outcomes.About the RoleIn this opportunity asDirector, Digital Marketing Strategy - Partnerships, you will:Own relationship with the Partnerships & Alliances GM and its team; serve as primary demand generation contact and translate Partnerships targets and objectives into impactful marketing strategies and plans.Support strategic vision and roadmap for high-value partnerships to accelerate brand and product awareness, increase partner-sourced pipeline and drive new sales.Direct partner co-sell, re-sell and referral marketing efforts in conjunction with Partnerships, Sales, Content and Product Marketing teams across the globe; shape strategy, messaging, and content for campaigns.Build and maintain relationships with key service partners and systems integrators; work with external Partner marketing teams to understand shared goals, create joint marketing campaigns and attend planning calls regularly to ensure flawless execution of programs.Define and develop Partnerships playbook and standardized programming to drive internal/external execution of objectives and achieve consistency and scale across the organization.Accelerate Partner sales and demand through various marketing activities (tradeshows, webcasts, social media, etc.), providing thought-leadership and partner expertise as needed,Establish regular tracking mechanisms including standardized reports, clear attribution rules and measurement of results including performance of MDF funds.Accountable for partner Key Performance Indicators (KPIs), ensuring the achievement of annual partner pipeline targets and marketing-attributed sales targets.Develop strategy for TR owned channels and responsible for executing integrated online/offline, SEM/SEO, advertising, PR, Corporate level webinars and other campaigns to generate awareness, demand and sales for joint TR x Partner value propositions
For this role, we are seeking an experienced Director of Partner Marketing to join our demand generation team and drive go-to-market strategies with key, strategic service Partners.Reporting to the Vice President of Marketing Strategy, the ideal candidate will work in our Frisco, TX office and play a pivotal role in defining, building and scaling our global partnerships business. This position requires a track record of proven results in Partner marketing, creating partnership programming and delivering measurable business outcomes.About the RoleIn this opportunity asDirector, Digital Marketing Strategy - Partnerships, you will:
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