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HomeAdvisor is seeking a highly analytical leader with multi-channel strategic marketing experience to join the Category Management team. This is a unique opportunity to work on HomeAdvisor’s critical and highest growth revenue initiatives and to own the performance of an important part of our overall success - embodying homeowner needs and insights related to Home Exterior tasks; partnering with Marketing to test, diversify and grow demand; informing a cohesive and compelling user experience to build a relationship with consumers; and ultimately building for scale. You will be responsible for setting strategy to maximize category revenue and health, developing a vision for the company’s relationship with our audiences for Home Exterior services, designing and analyzing category tests/priorities, and leading critical cross-company efforts. This role reports to the General Manager of Category Management for Home Exterior.This is a cross-functional role that will work closely with and integrate efforts across a range of departments and stakeholders both internally and externally (in Paid Marketing, CRM, Offline Marketing, Brand/Creative, B2B Marketing, Business Development, Consumer Partnerships, Product, and UX), solving a range of diverse and challenging problems. From designing new user experiences, analyzing marketing campaign performance and opportunities, testing new channels and pathing, you will represent category-specific user needs in all Home Exterior touchpoints. This role will collaborate most closely with our Marketing teams - pointing and analyzing efforts across channels from a strategic perspective, in partnership with functional teams who will pull the executional levers.What you’ll doIdentify and drive tangible financial and growth opportunities for the Home Exterior categoryOwn and shape a cohesive Home Exterior strategy for our user’s cross-channel and product experience, partnering with internal teams to unify and align cross-functional pursuitsDevelop and maintain a comprehensive perspective on relevant marketing channels for the Home Exterior industry, as well as critical homeowner consideration and fulfillment processes for such servicesDefine and maintain a point of view on the full lifecycle of needs and touchpoints for homeowners and pros, as well as HomeAdvisor’s priorities and near-term objectives of our relationships with eachConduct research and user/creative testing with homeowners, pros, and industry partners - in partnership with internal teams - to inform development of new campaigns and user experiencesPartner with Paid Marketing to analyze and recommend changes to strategies that optimize spend and performance across paid campaignsWork with Offline Marketing and Business Development to design and analyze category-specific tests in new channels, media, and partnershipsCollaborate with Product and UX to inform and refine robust experiences that reflect category nuanceLend category-specific perspective, insight and support to internal functional teams in pursuit of their goalsOwn analyses that provide actionable insight into business metrics, issues, and business opportunities; develop and execute plans to realize these opportunitiesBuild dynamic models to inform everyday and long-term decision makingPrepare clear, concise pitches and presentations that summarize points of view, insights and recommendations from strategic projectsPresent findings to internal and external stakeholders on a weekly basisWhat we’re looking for8+ years of professional experience with evidence of increasing responsibility in an integrated marketing capacityExceptional strategic thinking and creative problem-solving skillsTactical experience designing, prioritizing, and executing marketing strategies and plans in both paid and owned channelsDeep-rooted analytical skills and critical perspective on channel performanceVery strong, concise communication and presentation skills, with a keen attention to detailProficiency in Excel and familiarity with use of databases preferredCreative problem-solver with excitement to partner on cross-functional teams and projectsHumble and effective cross-functional team player with demonstrated leadership potentialSignificant exposure to B2C marketing preferred; B2B a plusBachelor’s degreeMBA not required, but preferredA passion for HomeAdvisor and where it is headedCompensation & Benefits:The salary band for this position range s from $155,000-$180,000, commensurate with experience and performance . Compensation may vary based on factors such as cost of living.This position will be eligible for a competitive year end performance bonus & equity package.Full medical, dental, vision package to fit your needsFlexible vacation policy; work hard and take time when you need itPet discount plans & retirement plan with company match (401K)The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the worldHomeAdvisor is the self-contained operating business of ANGI Homeservices (NASDAQ: ANGI), a federation of spirited technology companies that build for a better economy. In 2017, Angie’s List and HomeAdvisor combined to create the world’s largest Homeservices marketplace. We love the software that we invent, the millions of service professionals whom we empower and the hundreds of millions of homeowners whose lives we beautify. As a purposeful technology company, we foster a culture of collaboration, and nurture growth through innovation. We are proud to be recognized as a Top Workplace in Denver for 6 years and counting!
