The Meta platform offers marketers limitless opportunities to reach consumers across the globe. The same properties that make the Meta platform an ideal place for marketing also make the platform an ideal place to conduct Marketing Science work, including measurement and auction consulting. The Marketing Science Director NORAM is charged with managing a team of client facing, analytical professionals that consults with clients to measure the return of marketing investments, as well as develop next generation measurement systems and marketing best practices, aiming to influence the industry on marketing measurement methodologies. This will help clients adopt better measurement and use data-driven insights as a way to improve business performanceThe Director will also inform Meta marketing science strategy development and go-to-market for North America and globally. This strategy will include industry-specific application of tools, resource allocation, development of third-party partnerships, case study development, and thought leadership.This position will work with internal and external stakeholders to advise clients and the industry on measurement and auction strategy and work with them on an ongoing basis to improve their measurement and data approaches as a way to improve their business performance. To accomplish this, the Director will drive industry adoption of Meta preferred measurement methods and products and design and execute empirical analysis for individual clients and at the industry-level. The role requires a person with strong analytical and critical thinking skills as well as the ability to build deep relationships with marketing and other C-level leaders. This leader will need to be able to work cross-functionally with advertisers, sales teams, and globally across the Marketing Science team. This role will also require collaborating and influencing Product, R&D and Partnerships teams to develop or pilot new methodologies. This role will report to the Global Director of Marketing Science
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