Company Description
Who We Are
We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you
Our Mission
Job Description
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You’ll lead a dynamic team, shape our marketing vision, and bring SoulCycle’s unique value proposition to life across every touchpoint—delivering impactful campaigns, events, and programs that drive awareness, acquisition, and retention.
You Are
What You’ll Do
Marketing Strategy & Brand Building
Team Leadership & Collaboration
Qualifications
How you’ll be evaluated3-6 months: Complete team onboarding, draft and present the annual marketing plan, and launch key campaigns for Q1-Q2 20256-12 months: Deploy optimized rider journeys, launch innovative engagement campaigns, and grow key rider segments like Students. Create some sustained energy and heat around the brand.
Why Join Us?As Marketing Director, you’ll lead a key function at the heart of SoulCycle and shape how the brand shows up in culture, drives community, and inspires engagement. This is your chance to make a lasting impact on a brand that defines the wellness experience for riders worldwide.
Pay Transparency: Min $145K - Max $155K with 10% bonus
Additional Information
SoulCycle is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website athttps://www.soul-cycle.com/careers/
