The Opportunity:The Abnormal marketing team has an immediate opening for a Field and Channel Marketing Program Specialist who is dynamic, energetic, and organized, and experience building relationships and engaging with channel partners, sales, marketing, and sales and marketing operations.This role will align directly with the EMEA Marketing team on planned and completed marketing events in the Nordic Region. They will manage key elements of various regional and national programs including, but not limited to: executing on event programmes, inputting into overall marketing plan, partnering with the sales team to ensure pipeline goals are met overseeing the creation/completion of Outreach templates, campaign management + reporting in SFDC, as well as measure success of programs via analytics and reporting.Who you are:
The Opportunity:
The Abnormal marketing team has an immediate opening for a Field and Channel Marketing Program Specialist who is dynamic, energetic, and organized, and experience building relationships and engaging with channel partners, sales, marketing, and sales and marketing operations.
This role will align directly with the EMEA Marketing team on planned and completed marketing events in the Nordic Region. They will manage key elements of various regional and national programs including, but not limited to: executing on event programmes, inputting into overall marketing plan, partnering with the sales team to ensure pipeline goals are met overseeing the creation/completion of Outreach templates, campaign management + reporting in SFDC, as well as measure success of programs via analytics and reporting.
Who you are:
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Dynamic, energetic, and highly organized, with the ability to prioritize and manage workloads effectivelySelf-directed, detail-oriented problem solver with demonstrated experience in developing and improving workflows and internal processesAbility to manage multiple programs and projects simultaneously while ensuring no details are overlookedCreative thinker with exceptional data analysis and analytical skillsExperienced in building successful relationships with sales and channel partnersExceptional communicator across different functional areas within the organizationAbility and willingness to operate autonomously, roll up sleeves and execute to get the job done; “owner” mentalityWhat you’ll do in this role:Work closely with Sales and Sales Development reps (SDRs) to support the GTM activities in all regions including pre and post event outreach/follow up.Align with the extended Field and Channel Marketing team on planned and completed marketing events in the Nordic region.Execute an effective field marketing programme - running events that will deliver the quarterly pipeline goal for the local team.Partner closely with the channel team to create exciting and engaging programs to engage both partners and end users that align with the channel’s regional objectives.Support the marketing programme as needed; securing speakers for events, booking venues, developing email and landing page content, overseeing the creation/completion of Outreach i.o. templatesManage and create campaigns in Salesforce.com (SFDC) and ensure proper lead import, follow-up and trackingMeasure success of programs via analytics and reporting, tracking pipeline goals across the regionCommunicate with the Abnormal sales organization on planned marketing activities/programsCommunicate program status & progress to the marketing director, sales leaders and other stakeholdersMonitor and update FCM team events calendar and internal team weekly meetingAssist with updating FCM marketing projects in Asana as neededEnsure all FCM campaigns and programs are logged and tracked on all required internal field and channel marketing plans, budget trackers, marketing calendar, and website (as appropriate).Lead special efforts and projects as neededExperience you’ll need:Bachelor’s Degree in Marketing, Communications or Business, or equivalent experience2+ years of high-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partnersFluency in SwedishExperience working within or closely with a B2B marketing organization; technology industry, software/Saas, security or networking industry experience a plusUnderstanding of channel/partner marketing environmentComfortable executing through periods of ambiguityProven skill in optimizing processes, and making recommendations on process improvementsCan-do and team collaboration attitude in a startup environment desiredMust be a metrics-driven manager with experience and passion for proving marketing results across the funnelSelf-driven, problem-solver, takes initiative in moving programs forward, strong attention to detail, and able to prioritize in a fast-paced environmentExcellent written, verbal and communication skillsExperience with Marketo, Asana, Outreach i.o. andSalesforce.com(or similar performance tracking management tools) preferredMore about Abnormal Security:Abnormal Security is defining the next generation of email security defense. Our platform uses machine learning and artificial intelligence to baseline communication content, user identity, and behavioral signals in real-time and at-scale in order to detect the abnormalities of email attacks. Customers love us because we consistently detect and stop what everyone else in the market can’t – advanced attacks that have never been seen before – and we do so with beautiful user interfaces and best-in-industry customer support.#LI-AA1
What you’ll do in this role:
Experience you’ll need:
More about Abnormal Security:
Abnormal Security is defining the next generation of email security defense. Our platform uses machine learning and artificial intelligence to baseline communication content, user identity, and behavioral signals in real-time and at-scale in order to detect the abnormalities of email attacks. Customers love us because we consistently detect and stop what everyone else in the market can’t – advanced attacks that have never been seen before – and we do so with beautiful user interfaces and best-in-industry customer support.
#LI-AA1
