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What you’ll do:Develop and deliver an integrated marketing strategy leveraging a broad set of channels including digital, offline/traditional, inside sales and partners to increase awareness, generate leads, and increase conversion at each stage of the customer journeyDevelop product marketing across our website and marketing channels to better speak to our value proposition and benefits; perform testing to increase effectivenessEvolve our website content, navigation and interactive tools to increase visitor engagement and lead conversion; improve digital analytics to better capture, report and leverage dataDevelop communication streams for prospects and customers incorporating email, SMS and phone calls, with clear objectives and measurable results in nurturing prospects and engaging customersHelp lead collaborative efforts to develop and execute go-to-market strategies in new geographies and for new customer segmentsThink outside the box in creating new strategies for driving brand awareness and lead generation, tapping into our vast ecosystem of green energy providers, home services and community organizationsRequirements6+ years experience in leadership roles responsible for lead-gen performance marketing, GTM strategy and execution, site content optimization, and campaign managementDemonstrated results driving top-line sales growth through a variety of performance marketing channels, delivering new customer acquisition and increased site conversionExperience measuring and optimizing product marketing and website content to increase visitor engagement and conversion; channel-appropriate and consistent messaging throughout journeyAnalytically-oriented with focus on setting measurable targets and communicating performance resultsDemonstrated ability in Product MarketingExperience in managing Demand Generation and Marketing agenciesNimble and scrappy, with an orientation to test quickly and learn from resultsBenefits:Health/Dental/Vision insurance offered from day one!...
