Principal Associate, Market Research

Principal Associate, Market ResearchPrincipal Associate, Market ResearchCapital One is seeking a Principal Associate Market Researcher to join our Brand Insights team. In this role you will provide consumer insights that inform marketing, advertising, and brand building strategies. The ideal candidate will have proven experience designing and managing primary research inclusive of advertising testing, and brand health tracking among both B2C and B2B audiences to inform go to market strategies and drive business outcomes.What you’ll doLead the execution of market research projects, leading all project logistics and planning, and coordination with internal and external partners/vendorsLead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business actionLead the design of market research projects, deciding on appropriate research methodologies, drafting research briefs, assessing pricing and feasibility, and securing internal approvalsDeliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studiesLeverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partnersProvide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisionsContribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches

Principal Associate, Market ResearchPrincipal Associate, Market ResearchCapital One is seeking a Principal Associate Market Researcher to join our Brand Insights team. In this role you will provide consumer insights that inform marketing, advertising, and brand building strategies. The ideal candidate will have proven experience designing and managing primary research inclusive of advertising testing, and brand health tracking among both B2C and B2B audiences to inform go to market strategies and drive business outcomes.What you’ll do

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