Key Responsibilities and Duties
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Responsible for day-to-day hands-on execution, bid management and optimization of Programmatic (display, video, native, social, tv) and Linear channel ad buys within our demand side platforms (Campaign Manager / DV360) and other Demand Side Platforms.
Negotiates ad-space on behalf of the organization, keeping the campaign within budget and aligned to the organization’s marketing and business goals.
Communicates with media companies to determine and compare available times, spaces and pricing for placing advertisements.
Monitors Private Marketplace (PMP) and private deal performances across partners as part of the daily management of campaign activities and to ensure revenue, budget and other business goals are being met.
Drive audience strategies leveraging 1st party, 2nd party and 3rd party data and evaluate and recommend potential 3rd party partners including data, viewability, ad fraud, brand safety and cross-device solutions
Traffic Ad creative through ad server (CM360)
Monitor ad verification, brand safety, and viewability using IAS or similar services
Collaborate across teams and vendors to request campaign creative assets, create and optimize campaign landing pages or other digital assets needed for campaign execution.
Build campaign performance dashboards using a combination of tools including in-platform, Data Studio, DOMO or similar analytics tools to inform colleagues, business partners and senior management of campaign performance and opportunities.
Generate, deploy and manage media tags using Campaign
Manager & Google Tag Manager
Monitor and identify competitive and audience trends in digital media channels and develop strategies and tactics to drive business goals.
Assist with account billing, invoicing and reconciliation.
Participate in the compliance review and archive process
Educational Requirements
Work Experience
Physical Requirements
Career Level6IC
Required Qualifications:
Preferred Qualifications:
Potential Salary: $83,600.00 USD
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
COVID-19 Vaccination
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review ourBenefits Summary.
Equal Opportunity
We are an EqualOpportunity/AffirmativeAction Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Lawhere.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email:accessibility.support@tiaa.org
Privacy Notices
For residents of California, please clickhereto access the TIAA CA Applicant Privacy Notice.
For residents of the EU / UK, please clickhereto access the EU / UK Pre-employment Notice.
For all other residents, clickhereto access the Applicant Privacy Notice.
