The roleThe Senior Media Strategist DACH will be responsible for managing workflow and pricing development within the local DACH market, responsibility for the implementation of new tools and systems, developing in-depth strategies and media solutions to meet VICE’s and Refinery29’s partners objectives, reporting into Head of Media Strategy EMEA. You will work across multiple departments including sales, creative, production, strategy and marketing.ResponsibilitiesDevelop media strategies in collaboration with the VICE sales, creative, strategy and production teamsDevelop accurate and effective DACH and international media plans across display, video and socialBuild activation strategies for integrated content campaigns with particular focus on audience, platform and measurementEffectively manage and monetise VICE owned and third-party inventory (YouTube, Facebook, Snapchat)Work with internal data teams to push forward the use of data in media strategies, optimize reports and benchmarksKnowledge of brand studies and research methods in order to evaluate the success of media partnershipsWork with teams across EMEA to align digital media strategies for cross market activation and commercial propositionsProvide recommendations to optimise and adapt digital campaigns according to delivery, data insights and analytics
The role
The Senior Media Strategist DACH will be responsible for managing workflow and pricing development within the local DACH market, responsibility for the implementation of new tools and systems, developing in-depth strategies and media solutions to meet VICE’s and Refinery29’s partners objectives, reporting into Head of Media Strategy EMEA. You will work across multiple departments including sales, creative, production, strategy and marketing.
Responsibilities
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Skills & ExperienceExtensive experience in media and/or a publishing environment, with a focus on developing media plans and strategiesExtensive experience of paid social media and experience in using Facebook Ads Manager, Snapchat & Youtube Ads PlatformA demonstrated ability to bring creative ideas to lifeFluent in German & EnglishDeep knowledge of technological, cultural and media trendsDeep knowledge of insight tools (Quantcast, GWI etc.)Ability to critique strategic and creative approachA proactive and independent work ethosA passionate and curious approach to innovative and non-traditional brand communicationsA great communicator who can demonstrate emotional intelligence when building relationships with key internal stakeholders and clientsFamiliarity and genuine interest in VICE, our family of sites and our tone of voiceWe’re looking forward to hearing from you!!
Skills & Experience
We’re looking forward to hearing from you!!
