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What you will do:Lead the future of our enabling technology portfolio on behalf of our hip business unit. Help shape our overall strategy and serve as the marketing lead on projects.Work directly with surgeon customers and Product Development engineers to scope, design, develop, iterate, test, and validate new productsUnderstand the needs of customers and patients and create and communicate a compelling value propositionGather and collate competitive information to drive insightsPartner closely with our key opinion leaders to derive insights and direction for our portfolioUnderstand customers and build value propositionConduct market research activities and utilize third party data to identify key industry trendsCollaborate cross-departmentally to lead the new product development (NPDP) processUnderstand new product development process and its effect on the businessBuild financial business case model to support new product development funding and product return on investmentResponsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization planLeverage core competencies and the strategic assets of the organization to maximize new product development and launch planningPartner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidenceUnderstand how to target customers based off of total market potential and opportunityUnderstand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing eachUnderstand and predict sales trends in the marketResearch key factors, measurements and variables used in forecastingIdentify / set a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategyDevelop pricing consistent with the Marketing Strategy and brand positioningDocument performance criteria used for evaluating business trends and activitiesWhat you need:• Bachelor’s degree required• 6+ years of work experience required• MBA preferred• 3+ years medical device or marketing experience preferredAbout StrykerOur benefits:12 paid holidays annuallyHealth benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.For a more detailed overview of our benefits or time off, please follow this link to learn more:US Stryker employee benefitsAbout StrykerStryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available atstryker.com.Know someone at Stryker?Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program on ourreferral pageStryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.
