Job Requisition ID #25WD84720Position OverviewLead the strategic vision and roadmap for the enablement of Marketing Analytics and Performance Measurement products. In this role, your primary role is to connect data to insights that drive action. As such, you will be working to develop measurement products such as Return on Marketing Investment, Attribution, and Media Mix Modelling.As Sr. Product Manager, focused on Marketing Analytics & Performance, you will drive planning and rolling 12-month roadmap of solutions that positively drives customer lifecycle and go-to-market motions for demand and revenue generation. The role has a global scope, and you will work closely with a team of cross-domain Product Managers, Data Science & Machine Learning teams, Engineering and Business stakeholders in Worldwide Marketing at Autodesk.
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Your role is to build a whole and persistent approach to the way Autodesk develops analytics and resulting business intelligence in marketing (and sales) across digital, territory and ABM. You drive outcomes and paint the picture of what’s possible.You will bring a deep knowledge and understanding of Product Management. You are a practitioner of product management. You understand consumer dynamics, business operations and marketing and sales automation. You will have direct experience working with business stakeholders and engineering teams spread out globally. You are a storyteller and can easily move from describing a technical requirement to an engineer to describing a business strategic concept to a director. You are comfortable prioritizing backlogs based on value and impact.ResponsibilitiesDevelop and drive the product strategy and roadmap for marketing analytics products, which includes purpose, methodology, associated data and analytics, that can be incorporated across marketing processes such as planning, demand generation, spend optimization and lead and pipeline conversion as an exampleSome of the key initiatives will be to develop a comprehensive Return on Marketing Investment (ROMI) solution, Marketing Attribution and Media Mix Modelling to start with and subsequently, you will mature the practise of Marketing measurement to drive insights needed for business decisioning, in alignment with Marketing Analytics teamsDefining KPIs and Metrics: Establishing key performance indicators to measure success of analytics products being developed to drive business intelligence and insightsExperimentation and A/B Testing: Designing and implementing experiments to test hypotheses and gather data on potential business impactsCollaboration with Cross-Functional Teams: Working closely with engineering, design, marketing, and sales teams to align on business goals with data-driven insightsPresenting Insights: Communicating findings to stakeholders in a clear and actionable way, driving data-informed decision-makingData Storytelling: Crafting compelling narratives with data to influence product strategy and gain buy-in from stakeholdersCreate prioritization strategy and build a rolling 12-month roadmapFinalize PRDs & Success Metrics, closely with business stakeholders and engineering teamsWrite Epic definitions and backlogsOutline OKR definition & impact delivery (for your backlog)Drive Legal risk reviewCreate User Journey Flows and Persona Definitions in partnership with UXMinimum Qualifications8+ years of Product Management experience5+ years of combined experience in technical product management or product ownership, with a focus on data science and/or Analytics in data-rich environmentsExperience with Marketing solutions building Attribution and Forecasting models in marketing planning, demand generation, lead management, segmentation and targeting is preferredData Analysis: Proficiency in analyzing large datasets, data schemas and data structures to extract actionable insights is crucial. Familiarity with tools like SQL, Python, R, and data visualization software such as Tableau or Power BI is also crucialStatistical Knowledge: Understanding of statistical methods and their application in A/B testing, hypothesis testing, and predictive modelingAI literacy: Basic AI skills and awareness of developing advanced analytical models and ability to leverage machine learning for more accurate and insightful data analysisBusiness Acumen: Ability to align data insights with business goals and understand market dynamics, customer needs, and competitive landscapesTechnical Skills: Basic understanding of software development and database management, enabling effective collaboration with engineering teamsUser-centric Design Knowledge: Ensuring analytics tools are intuitive and meet the needs of end-users to enhance overall productivity and user satisfactionSoftware Development Understanding: Basic proficiency in coding and effective engagement with technical teams to ensure robust implementation, and scalable analytical solutionsBe comfortable driving multiple strategic initiatives at the same timeBe comfortable managing a stakeholder group of Director+Excellent verbal and written communicationExperience in B2B environment in Tech industry is preferredKnowledge of Marketing Automation, CRM, Events Technologies, ABM and Conversational Marketing is a plus#LI-AK1Learn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!Salary transparencySalary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.Diversity & BelongingWe take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk?Please search for open jobs and apply internally (not on this external site).
