JOB DESCRIPTIONSummaryBased in Park City, Utah, theSr. Director of Digital & Growth Marketingwill report to the Chief Digital & Customer Growth Officer and will oversee omnichannel growth marketing and paid media, with an emphasis on customer acquisition for Backcountry. You will be responsible for building and executing a performance-based growth marketing plan, including overseeing the media budget. You will be responsible for leading a team of 3-5 direct reports plus agencies and vendors. You will partner closely with the Brand Marketing, eCommerce, Retail, and Finance teams on Backcountry’s growth plan and various strategic projects.
JOB DESCRIPTION
Summary
Based in Park City, Utah, theSr. Director of Digital & Growth Marketingwill report to the Chief Digital & Customer Growth Officer and will oversee omnichannel growth marketing and paid media, with an emphasis on customer acquisition for Backcountry. You will be responsible for building and executing a performance-based growth marketing plan, including overseeing the media budget. You will be responsible for leading a team of 3-5 direct reports plus agencies and vendors. You will partner closely with the Brand Marketing, eCommerce, Retail, and Finance teams on Backcountry’s growth plan and various strategic projects.
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Duties and Responsibilities
Job Qualifications
We’re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.
We take growth and personal fulfillment seriously. For our employees—aka, our Herd—this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office.
When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and you’ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.
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