About the RoleSr. Marketing Analytics ManagerLocation:RemoteAbout Abnormal Security:Abnormal Security is a leading provider of AI-driven cybersecurity solutions. Our mission is to protect organizations from the most sophisticated cyber threats. We are looking for a dynamicSr. Marketing Analytics Managerto join our growing team and contribute to our ambitious mission. The Strategic Finance team at Abnormal Security plays a critical role in shaping our marketing analytics strategy and ensuring the company’s long-term success.Role Overview:We are seeking an experienced and detail-orientedSr. Marketing Analytics Managerto join our Go-To-Market Operations team. This role will be responsible for owning the marketing technology stack, driving the integration of systems, and evaluating the effectiveness of our marketing efforts. You will play a critical role in building and delivering analytics reports, providing insights into top-of-funnel metrics, and evaluating the impact of marketing across all channels, including sales and partner channels.What you will do

About the Role

Sr. Marketing Analytics Manager

Location:Remote

About Abnormal Security:Abnormal Security is a leading provider of AI-driven cybersecurity solutions. Our mission is to protect organizations from the most sophisticated cyber threats. We are looking for a dynamicSr. Marketing Analytics Managerto join our growing team and contribute to our ambitious mission. The Strategic Finance team at Abnormal Security plays a critical role in shaping our marketing analytics strategy and ensuring the company’s long-term success.

Role Overview:We are seeking an experienced and detail-orientedSr. Marketing Analytics Managerto join our Go-To-Market Operations team. This role will be responsible for owning the marketing technology stack, driving the integration of systems, and evaluating the effectiveness of our marketing efforts. You will play a critical role in building and delivering analytics reports, providing insights into top-of-funnel metrics, and evaluating the impact of marketing across all channels, including sales and partner channels.

What you will do

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Analytics & Reporting:Build and deliver comprehensive analytics and reports in Sigma and Salesforce (SFDC), focusing on the measurement of marketing effectiveness across various touchpoints (top of funnel, multi-channel attribution, sales, and partner channels).Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights.Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI.Work closely with cross-functional teams to ensure data accuracy, consistency, and timely reporting across the organization.Establish metrics, monitor performance, and deliver actionable insights on a weekly basisMulti-Touch Attribution:Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel.Collaborate with Sales, Marketing, Partner and Finance teams to refine attribution models and improve insights into the customer journey.Internal Stakeholder Presentations:Prepare and deliver clear, actionable presentations on marketing performance and KPIs to internal teams, including executives.Communicate key insights and recommendations effectively to technical and non-technical stakeholders.OKR Reporting:Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance.Ensure that key results are aligned with the overall Go-To-Market strategy and measure progress toward company-wide objectives.Leverage analytics to inform unbiased strategies, serve as a thought partner for departmental leadership, and challenge the status quo of our operationsCollaborate with departmental leads to drive progress on OKRs, goals, and programsTechnology Stack Tools:Leverage a variety of tools and platforms to analyze data and build reports, including Excel, Salesforce (SFDC), Snowflake, Business Intelligence (Sigma), Google Analytics, and Marketo, 6Sense, Qualified and more.Collaborate with IT, Rev Ops, and engineering teams to ensure smooth integrations of accurate data flow.Must Haves8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance.Strong proficiency inSalesforce (SFDC),Sigma,Google Analytics,Marketo, andExcel. Experience withSnowflake, Tableau, Domois a plus.Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness.Deep understanding of marketing technology ecosystems, including data integration and reporting tools.Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives.Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way.Detail-oriented with the ability to manage multiple projects in a fast-paced environment.Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention)A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions)Backgrounds in Biz Ops, SaaS, and Management ConsultingSpreadsheet guru with advanced modeling skillsAt Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.#LI-LG1At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on ourBenefits & Perkspage.Base salary range:$131,000—$155,000 USD

Analytics & Reporting:

Multi-Touch Attribution:

Internal Stakeholder Presentations:

OKR Reporting:

Technology Stack Tools:

Must Haves

At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.#LI-LG1

At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on ourBenefits & Perkspage.Base salary range:$131,000—$155,000 USD

At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on ourBenefits & Perkspage.

Base salary range:

$131,000—$155,000 USD